CRS 107 - Mastering the Art of Selling New Homes

New! The two-day CRS 207 course has been developed into a one-day course.

New home sales continue to be one of the fastest growing segments of the real estate industry. This means additional opportunities for residential professionals who want to tap into this market. Students learn the builder-buyer-agent relationship, how to create a marketing plan and servicing techniques.

Course Content:

• Principles and practices of new home sales
• The builder-buyer-agent relationship
• Forecasting new home surpluses, shortages, absorption and saturation rates
• Targeting specific market population 

"ABC's of XYZ's" - Bridging the Marketing Generation Gap

Marketing strategists everywhere have covered the ABC's of marketing to the first-timers, moving up, moving on and moving down buyers and sellers. Now is the time to begin the strategies of marketing across the generations; Generation X, the Nexters, Baby Boomers and Veterans. From the 70 year old Veteran to the 23 year old Nexter, learn how to incorporate strategies for improving communications, the understanding that will overcome the generation differences, while creating the emotional glue that will keep them coming back.

Course content:

• Ways to create an effective communication system for each of the four generation groups (Veterans, Baby   Boomers, Generation X and the Nexters).
• Identify the critical characteristics necessary to build relationships, with problem solving for each individual group.
• Methods to deliver more meaningful housing information to each home prospect group
• Customer service systems for each prospect group.

Advanced Marketing Systems & Techniques for the Recreation & Resort Specialist

This survey of marketing strategies gives a complete overview of time-tested and field-proven ideas and actions that will enable real estate professionals to successfully evaluate and communicate the benefits of recreational or resort property. Faculty will concentrate on methods to enhance property awareness, as well as establish guidelines for improved communication with their clients and customers.

• Upon the successful completion of this course, students will be able to do the following:
• Create successful marketing systems for recreation and resort properties.
• Give a logical and effective presentation to buyers and sellers either in person or through long distance.
• Effectively market properties using superior staging, pricing and target marketing techniques.
• Create a 100% customer satisfaction program.
• Build a real estate team by employing an administrative assistant and/or a buyer or seller's representative.

Advanced Selling Techniques for the Recreation & Resort Specialist

This comprehensive overview of buyer and seller relationship building techniques and communication strategies is full of action ideas that will improve the professional skills of every real estate person, assistant and staff. With over 50 years of real estate experience, the faculty will detail the tactics and strategies that forge successful ties between sales professionals and their recreation and resort customers.

• Upon the successful completion of this course, students will be able to do the following:
• Use and develop buyer profiles for each customer.
• Discover customer motivations and build the sales process around those motivations.
• Develop systems and techniques to find prospective buyers.
• Utilize the power of the Internet to give better service and sell more properties.
• Negotiate communication and develop profitable and effective business relationships with out-of-town buyers and sellers.

Sponsorship

Local boards, state associations, CRS Chapters and companies will purchase approved one-day courses directly from the course instructor. Sponsors should negotiate all arrangements with the instructor, including dates and fees. Each time the course is presented, a royalty fee of $500 shall be paid to the Council. For an additional $100 fee, the Council will grade the course examinations.

The Council will not resolve any disputes between the sponsor and the instructor.