Baby Boomers: From Woodstock to Wall Street

A research overview of the demographics of The Baby Boom generation and their potential impact on the real estate market over the next 15 years. Uncover the top key home features that Boomers want and the top housing priorities of Baby Boomers. Program includes the hottest new prospecting ideas from real estates Mega-Agents.

Generation X – The Emerging Buyer of Today

Let’s face it- today’s REALTOR® is an average 55 years old and today’s typical buyer is approximately 33 years old (a member of generation X).  Come and discover specific things you can do to appeal to this important market segment.  The Generation X buyer has different buying habits, needs and wants.  Do you know what they are?  Attend this session and learn important steps to increasing your awareness of how to attract and service today’s Gen X’ers, the tools you will need, and 3 things to include in your presentation.  A powerful session!

Generation Y - The Connected Generation

74.2 million Americans were born between 1980 and 1997 and comprise the most technologically fluent generation so far.  Recognized as the crucial demographic due to their large number and proven brand loyalty, Generation Y is rendering most traditional business and marketing practices obsolete.  Learn the 5 essential elements of the new marketing code.  Agents can reposition themselves to build loyalty and increase efficiency, effectiveness, and bottom line profit by tapping in to Gen Y's Ten Critical Cravings.

Bridging the Generation Gap 

Marketing strategies everywhere have covered the abc's of marketing to the first-timers, moving up, moving on and moving down buyers and sellers.  Now is the time to begin the strategies of marketing across the generations:  Millenniums, Generation X and Y, Baby Boomers and Veterans.  Discover the different behaviors and responders to motivate each generation, from the 70-year-old Veteran to the 23-year-old Generation Y.  Learn how to incorporate strategies for improving communication, the understanding the will overcome generational differences, while creating the emotional glue that will keep them coming back.

Shift Happens - It's Not About the Market ...It's About Your Response!

Step back...take a deep breath...and learn how to change your focus for a challenging market.  This course will show you how to develop strategies to overcome indecision and create a sense of urgency by becoming your clients' trusted real estate advisor.  Learn methods to capture motivated leads and the skills to counsel/coach the official and unofficial decision-maker.  Uncover ways to harness the power of winning scripts and visuals that demonstrate why this is a good time to buy.

Free Prize Inside!
Get Your Buyers "Moving" and Your Listings SOLD! 

Learn innovative ways to convert your buyers' fears into their dreams for the future.  Formulate strategies to identify the prize each buyer finds irresistible and worth paying for and use these techniques to go from "wait and see" to "give me the key!"   Discover methods to reposition your listings to reach the top two markets; internet consumers and top buyer agents.  Assemble a SWAT team to kick open the door of opportunity to generate excitement and multiple offers on your listings.  Build seller relationships by becoming the primary defender of their equity.

What Your Kids Never Told You About Social Networking 

In 5 simple steps, go from just another face in the crowd to their trusted real estate resource.  Discover how to create your very own internet "village" of FANS and followers.  Master the skills to expand and maintain a book of contacts in only 20 minutes a day.

Fiscal Literacy:  Navigating Your Clients Through 
                             the Mine Fields of Today's Financial 
                             Crisis
Learn the systems and strategies necessary to develop an advice-based business.  Gain confidence by improving your understanding of the top ten money market issues.  Recognize the 7 biggest consumer concerns surrounding our current economic challenges.  Discover 5 ways to navigate the current financial maze for your customers and clients.

Creating Urgency in a *%!# Market
7 Easy Steps to Change Their Lives and Yours! 

Make 2004 income in a 2010 market, not by chance, but by choice.  Break through the barriers of indecision and inaction by helping customers fulfill their #1 desire to improve their life.

Outlook - The Ultimate Life Management Tool 
Easy, How-To Steps to Unlock the Power of Microsoft Outlook! 

Use this powerful system to create a seamless business plan that manages contacts, schedules, "to do" lists and more!  Learn how, with just a few key strokes, to implement an effective action plan.  Easily establish a drip correspondence campaign to enhance relationships.  Become a top producer using OUTLOOK!

I'm Not Making Money Using Facebook...so What's the Secret Sauce?

What makes one agent successful, while others fail miserably to make money using Facebook as a marketing tool?  While there is no one way successfule agents go about it, there are some common threads.  If you want to know the six ingredients of their "secret sauce", this course is for you!

Is Anybody Out There? - How to Create a Content-Rich Blog Site

Let's face it.  Blogging should be the cornerstone of any effective social marketing plan, yet it is probably the most under-utilized.  This course will provide you with tools to connect with people on a deeper, more meaningful level.  Learn ways to harvest information to position yourself as a thought leader and niche market expert.  Discover how to determine the unmet needs of your customer and clients to deliver relevant, thought-provoking information that encourages participation to grow your blog AND your business.

The Magic Number - How to Price a Home to SELL!

The most important factor in selling a home is the initial market position.  Agents must be able to sell the home 4 times...to the seller, to the top agents and their buyers and finally, to the appraiser.  Learn how to use charts, graphs, and illustrations to determine market value and how to avoid the most common pricing mistakes.  Discover methods to overcome the challenges of dealing with the seller's misinformed advisors in selecting the "magic number."

Fannie Mae & Freddie Mac:  New Market, New Rules, New Ball Game 

Don't let your buyers and sellers be paralyzed or penalized by what your don't know!  Let's face it, so much has changed recently, very few people really understand the "secrets" of banking, lending, and/or borrowing.  With 19 out of 20 home purchases requiring a mortgage and 9 out of 10 of these mortgages having to conform to Fannie Mae and Freddie Mac guidelines, this knowledge is essential.  With Fannie & Freddie on their side, buyers can get more house for their mortgage dollars and sellers will increase their bottom line.

Here Comes the Judge - There Goes Your Commission

Disect the deadly serious issues of misrepresentation. Learn 10 ways to cover your assets. Get 15 risk reduction techniques. Create a documentation system to save time and money. Explore 12 methods to avoid misrepresentation. Master a system to win customer loyalty, while reducing liability.

Lead Generation & Prospecting Strategies

Designed for both the new agent and the agent who needs a jump-start, this program will help agents generate more leads then they can handle! Learn how to drive prospects to you by developing a response-marketing program. Program contains the information needed to develop a rejection free- low cost prospecting system and build a power base of loyal customers and clients with winning scripts and dialogues.  All of this PLUS, The Hour of Power!

Influence with Affluence

Influence = power of producing effects by invisible or insensible means Affluence= abounding in means; rich.  In this program Gee uncovers the secrets for building relationships with upscale clients, and providing concierge-style service.  Learn how to develop a Five Star Service System that includes Client Upgrades, “WOW” Service, Moments of Truth, and the Personal Touch System.

Profit By Design

Looking for more free time? How about more profits? More control? Less fear?  If you have ever found yourself daydreaming about a better quality of life with all of these and more, this program is for you! Gee will walk you through the fundamentals of a workable, successful business plan.

“You either have a plan or you are part of someone else’s!”

Negotiating: Powerful or Pushover?

This strategy-oriented program brings you the necessary negotiating know-how to make you a powerful and effective negotiator. From the critical elements of every negotiation, ways to win before ever meeting your prospect, to positioning strategies and ways to develop your personal power that will indeed make you a powerful negotiator. A must have for new and seasoned agents.

Against All Odds - Overcoming the Challenge of Time and Distance

In this high energy and information packed seminar, Gee Dunsten will take you through the essential secrets of selling in a resort market. Designed for the resort and vacation home specialist, this session focuses on unique marketing strategies for “out of town” buyers and sellers.  Learn how to capture the vacation web surfer with 12 design secrets. Identify seven motivators of the resort home buyer. Get the Top Ten Direct Mail prospecting pieces. Learn how to double your income with a 16 point on and off line marketing system, along with 8 ways to build loyalty with absentee owners. Build strategies to set you apart as a “Resort Specialist”.

Creating the Buzz - Word of Mouth Marketing

“If they aren’t talking about you, they’re talking about someone else.”  You don’t need a PR firm or a multi-million dollar marketing budget. At the water cooler, in the car pool, even at the PTA, the buzz is priceless. In this program Gee will reveal tips and techniques for creating the most valuable marketing tool ever, Word of Mouth Marketing.

Building Buyer Loyalty in a Disloyal Market

Today's buyer is smarter and savvier then ever. Just providing good service is no longer enough. Providing over the top WOW service that will grab your customer's attention and make them sit up and take notice is the key. Learn what today's buyers are looking for in a REALTOR of choice.

Realigning Yourself for a Changing Market - A New Path for the Road Ahead

Learn the art of strategic positioning, so your listings will not only be noticed, they'll create urgency and excitement in the mind of today's consumer.  Through the use of podcasts, blogs, YouTube and buzz discover techniques to get buyers off the fence and into a new home.  Leave with a road map, detailed directions, and a spring in your step!

Riding the New Marketing Wave - The Art of POP

A fun, fascinating, and strategic approach for making your message Purposeful, Original, and Pithy to generate instant intrigue and word-of-mouth BUZZ.  Fresh ideas, new inspiration, and techniques that work.  Harness the power of POP!

Hot Button Marketing

People don’t buy products and services.  They buy the satisfaction of unmet needs.  Today’s consumers buy from motivations they are not even aware of.  The Hot Buttons of Marketing are these motivations.  Discover the 14 keys to the psyches of buyers and sellers and how to build trust and loyalty in a more effective way.

The Things That Mom Didn't Teach You About Business Planning

Whether you are just getting started or are a veteran in the business, this step-by-step system will help take your
profession and/or life to a higher level of excellence.

Don’t see what you are looking for?  Give us a call.  We pride ourselves on being able to tailor make a program to fit you needs.*

*Tailor made programs may require additional fees.